Acts 21:38 (ESV) – Paul
replied, “I am a Jew, from Tarsus in Cilicia, a citizen of no obscure
city. I beg you, permit me to speak to the people.”
Have you ever
had to speak to a tough crowd? Did you try to get someone else to agree with
you who started that conversation with a differing opinion? It is almost always
difficult to persuade others, but the apostle Paul was a master at it. Most of
Acts Chapter 22 helps us see how Paul attempted to win over his toughest crowd
ever: devout Jews worshipping in Jerusalem convinced that Paul was defiling the
temple. (Acts 21:28) His way of persuasive communication is still recommended
today:
1)
Recognize
and Seize Opportunities to Speak
Paul had come
to the temple with a few other Jewish Christians who were all fulfilling a vow
according to the Jewish Law. Although they had followed the Law, some
non-Christian Jews from Ephesus saw them in the temple and assumed they brought
their Gentile traveling companions, which would have been against that Law.
They started an uprising in response that forced the Roman tribune to take Paul
prisoner in an attempt to calm down the riot. (Acts 21:23-36) Most of us would
probably have been scared to death at that point, but Paul never forgot his
mission. He recognized he had the attention of thousands of devout Jews plus
the protection of the Roman army and a great position to speak to them all from
steps that oversaw the temple courtyard. (Acts 21:40) Paul could not have
planned this nor had he prepared in advance, but he recognized the opportunity
and asked the tribune for a chance to speak to the people. You may have no
notice for your best changes to share a life changing message. Will you
recognize it? Will you be ready?
2)
Speak
the Listeners’ Language
Being raised
in a Jewish home in a Roman city gave Paul two huge benefits for the occasion.
The first was that he was bilingual. He won the tribune over immediately and
was spared a vicious beating by addressing him in Greek. (Acts 21:37) The
tribune was shocked and worked to give Paul what he asked for. Yet, when Paul
turned to the people in the court below, he addressed them in the Hebrew
Dialect of Aramaic, the language they spoke at home with their families. That
caught their attention, too. (Acts 21:40) Be sure you use words and phrases
your listeners will likely comprehend. A key aspect of winning them over is
showing you understand them and making sure they understand you.
3)
Show Your Credibility
Once Paul had
their attention, he introduced himself by pointing out things likely to build credibility
with his listeners. He was “raised in this city” (Jerusalem). He had been
personally taught by the most renowned Jewish teacher of their day, Gamaliel.
He followed their Law in strict obedience. (Acts 22:3) All of those facts meant
he was someone to be taken seriously in their culture. Our world is noisier
than ever, and a countless number of voices compete for our attention. Although
being arrogant can undermine our authority, we need to boldly, yet humbly, help
our listeners understand we have the expertise to say what we have to say.
4)
Build
on Common Beliefs and Values
Several times
in this short message, Paul explained how he had long cherished the same values
and held the same beliefs as the people listening to him: “Being zealous for
God as you are today, I persecuted this way to death… The high priest and whole
council of elders can bear me witness… I was praying in the temple.” (Acts 22:
3-5, 17) People are more likely to accept something of which they currently
disagree from you if they come to trust you and know that you share much in
common.
5)
Share
a Compelling, Yet Succinct, Story
Although
stories can make good entertainment, they can also be powerful ways to help
people understand and accept something new. Going too long risks losing your
audience, but a well-told story that describes the former state, introduces the
key characters and conflict, then builds to an unexpected climactic turnaround
can open hearts. Do not use a story to embellish the truth or mislead others,
though.
6)
Lead
Them to a Decision
The best
salespeople know how to “close the deal.” Once you have identified with your
listeners and shared your own journey, it is time for you to invite them to
join you. Provide any additional evidence that proves why the way you are
proposing is better than the alternative then make the ask. Paul was very
effective at giving invitations, as the dozens of churches he started
throughout the Roman Empire could testify, but this day was different.
7)
Remember,
You Can’t Win ‘em All
Paul was not
able to get to his invitation before he uttered the words that alienated his
listeners. No matter how hard he had tried to explain that reaching non-Jewish
people (Gentiles) was not his idea, when he came to the part of his story where
God commanded him to go, the Jewish listeners started to riot. This world class
persuader lost his audience, but this was not a crowd he was going to keep if
he said what he had to say. We need to know that there will be times people won’t
agree with us if we hold to convictions. Our true value is not measured by how
popular we are.
Although these
seven steps did not lead to the happy ending this time, Paul’s way of persuading
others usually did work and still works today when we share what really matters
with people who are willing to listen and consider.